How to Sell Your House This Winter and Get Top Dollar
Donald Horne, Broker / Owner, Team Success Listing LLC
Selling your home in winter might sound challenging, but with the right approach, it can be the perfect season to showcase your property. Winter buyers are often highly motivated, and with less competition in the market, your home can shine. Here’s everything you need to know to make a successful winter sale.
Why Winter Is a Great Time to Sell
Motivated Buyers: According to the National Association of Realtors, 30% of winter buyers need to relocate for jobs, family, or life changes, meaning they’re serious about purchasing quickly.
Less Competition: Winter sees about 15% fewer listings compared to spring and summer, giving your property a better chance to stand out.
Higher Perception of Value: Homes that are well-prepared and staged in winter often sell closer to asking price because they capture the attention of motivated buyers.
Winter Home Staging Tips to Sell Fast
Winter staging isn’t just about looking cozy; it’s about helping buyers envision themselves enjoying the home during the colder months.
Warm First Impressions:
Curb Appeal: Keep driveways and walkways clear of snow and ice. Add winter plants like evergreens or holly to brighten up the exterior.
Lighting: With shorter days, ensure your home is well-lit inside and out. Replace bulbs with warmer tones for a welcoming glow.
Cozy Interiors:
Add soft throws, plush rugs, and seasonal decor like pinecones or candles.
Keep the temperature comfortable—buyers won’t linger in a cold house.
Highlight Winter-Ready Features:
Showcase fireplaces, energy-efficient windows, and upgraded heating systems.
Emphasize insulation and any recent weatherproofing efforts.
Declutter and Clean:
Remove bulky winter gear from entryways to make the space feel larger.
Clean windows to maximize natural light, even on cloudy days.
Statistics That Matter
Homes sold in winter average just 21 days on the market, compared to 33 in the spring.
70% of buyers in the winter are willing to negotiate less aggressively, knowing inventory is lower.
Work With Donald Horne, Team Success Listing LLC
Selling in winter takes skill, strategy, and an eye for detail. That’s where I come in. With over 23 years of experience as a real estate broker, I know how to make your property shine in any season. From connecting you with top home stagers to leveraging proven marketing techniques, I’m here to help you get the most value for your home.
Let’s get started today, don’t let the chill of winter hold you back from selling. Reach out, and let’s discuss how to prepare your home for a successful winter sale. Together, we can make your real estate goals a reality—no matter the season.
Donald Horne / Broker-Owner
Team Success Listing LLC
teamsuccesslisting@gmail.com / 810-338-0628
https://www.teamsuccesslisting.com
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